In 2019, be coherent. Say what you do, do what you say. Your reputation needs a strict balance between your acts and your words. Know your strengths, work on your weaknesses. People don’t buy your products. People buy your values. People buy your behaviour. People buy your mindset. Your mindset is your service.

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Getting into a boutique, adressing the craftman, listening to her/his advices and enjoying the flexibility of the services mean choosing quality rather than quantity. Taking time to inform, explain needs and objectives will guarantee an appropriate service at the right time and the right price. Finally, opting for a boutique, it is choosing a menu « à la carte » for a serie of hours, days or months. 

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The craftsman has a unique expertise which allow him/her to work in compliance with the particular rules of his/her art to deliver a best-in-class (craft-)work. The craftsman knows what he is talking about and dives into the heart of issues to deliver better results. He orchestrates in the kitchen and clarifies his/her work to the guests in the dining room. The craftman operates everywhere his/her knowledge can bring added values.